Dividends are a girl’s best friend « Well-Heeled, with a mission

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Dividends are a girl’s best friend

March 26, 2008 by wellheeled

I remember when I got my first dividend a year or so ago… I think it was for $36.–

Now, I just took a quick look at my investment summary, and apparently I’ve received $166.35 in dividends for 2007 and $70.06 for year-to-date 2008.

So.. not life-changing amounts. I don’t even notice them much because I automatically re-invest all my distributions, but - they are there, evidence that I am the OWNER of some tiny fraction of a company (or, since I invest in funds, very tiny parts of many, many companies), and when that company has PROFIT, as a shareholder I have CLAIM to some (again, tiny) part of its net income.

Saving is important, yes, but I’ve always saved. It’s only when I took the step towards investing that I found personal finance so much more fun (I spent the last several nights reading books on asset allocation).

Here’s the ad copy - clever, no?

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*I am neither affliated with, nor do I endorse, Citigroup’s Women & Co. in any way. I am not a financial adviser - please do not rely on this blog for financial advice.

**The first thing I thought upon seeing the ad was - “wow - those cheekbones” and, “love the coat.”

Posted in Retirement | 7 Comments

7 Responses to “Dividends are a girl’s best friend”

on March 27, 2008 at 1:28 am1 Trisha

Oh, look at that! They’re finally getting smart and marketing directly to us now!
on March 27, 2008 at 5:46 am2 dogatemyfinances

I like the copy, but the first thing I thought when I saw that ad was BLAH. All gray, not happy. Not attention grabbing. Why is she wearing a huge coat? Yuck. Give me happy women with martinis or something.

But this ad is not targeted at me because dividends are not a girl’s best friend when she is in the 33% tax bracket.

Nice new banner, by the way!
on March 27, 2008 at 7:55 am3 Jaylin

Why are Asian spokespeople/actors used so much in financial advertisements? I notice because Asian-Americans are so under-represented in the music, television, and movie fields. Have you noticed this in your PF advertisement exposure?
on March 27, 2008 at 10:33 am4 mapgirl

I’m getting more into dividend stocks. They make me happy. I rarely look at growth stocks anymore. Income stocks are good that way, lots of dividends!
on March 27, 2008 at 1:13 pm5 Vixen

Out of curiousity, how did you get into dividend stocks?
on March 27, 2008 at 2:54 pm6 Meadow

@ Jaylin re: Asian models / spokespeople: My guess is for two reasons:

1) out of a desire to reach said populations by showing them reflected in their advertisements, and
2) because of the perception / stereotype in non-Asian communities that Asian people are smart with numbers and good with business.

Meadow
on April 2, 2008 at 8:14 am7 Logan

Dogatemyfinances-
Someone correct me on this, but I think the Bush tax cuts of several years ago set tax rates on dividends at 5% and 15%, so dividends should not be taxed at the rate of simple income.